Wu Tower

5 Elements Of Earth, Wrapped Up In 1 Building

A Brand Identity For Nabati Group’s Tower


Brand Identity

Nabati Group; a well-known food manufacturer since 2002 based in Bandung City, Indonesia, is building their brand-new headquarter establishment. Being the first tower in Bandung, we help them to form a whole brand image of the building.


We composed the logo design from the name of ‘WU’ which means ‘five’ in Chinese, the main elements of earth that combined with bamboo plant for its flexibility and strength, applied to the leaf logo from Nabati Group to present the sustainability of the company.

Art Director: Andros Oeij Teng

Graphic Designer: Andros Oeij Teng, Jessica Lionel

Project Manager: Whitney Lionel

Year: 2019

Related Projects
Back to All Projects

We value relationships that are always founded on mutual respect and trust.
We have met wonderful people along our journey, and we’d like to know more about you.
Subscribe now for more exciting news about us.

Stay in touch