Wu Tower

5 Elements Of Earth, Wrapped Up In 1 Building

A Brand Identity For Nabati Group’s Tower

CAPABILITIES

Brand Identity

Nabati Group; a well-known food manufacturer since 2002 based in Bandung City, Indonesia, is building their brand-new headquarter establishment. Being the first tower in Bandung, we help them to form a whole brand image of the building.

FLEXIBILITY + STRENGTH

We composed the logo design from the name of ‘WU’ which means ‘five’ in Chinese, the main elements of earth that combined with bamboo plant for its flexibility and strength, applied to the leaf logo from Nabati Group to present the sustainability of the company.

Art Director: Andros Oeij Teng

Graphic Designer: Andros Oeij Teng, Jessica Lionel

Project Manager: Whitney Lionel

Year: 2019

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