PT Sansan

Conveying Indonesian Heritage To The World

Brand Identity For PT SANSAN


Brand Strategy

Collaterals Design

Started in the year of 1987, PT SANSAN has been producing high quality garment for the global market. The company’s rich history was never forgotten, but instead adopted as its culture that would further advance PT SANSAN’s growth in the future. Resembling textile production process involving many repetitive actions, PT SANSAN has developed a strong root of consistency. They have been upholding a strong moral and ethical standards within the company. We help them reinforcing their consistency and integrity through rebranding to build a strong trust to the company as a whole.


The early and present story of PT SANSAN built from and within the textile industry. The logo derives from the root itself, inspired by textile structures. Started from one thread, employing a single repeated movement to form loops, the interlacing of flexible materials creating harmony with each bond weaved. It can be adapted and expanded in many ways according to PT SANSAN’s business values in the future. Like fabric, the logo is malleable and expensible to form any kind of shapes.

Creative Director: Andros Oeij Teng

Designer: Jessica Lionel, Richelle Virgiani

Project Manager: Whitney Lionel

Related Projects
Back to All Projects

We value relationships that are always founded on mutual respect and trust.
We have met wonderful people along our journey, and we’d like to know more about you.
Subscribe now for more exciting news about us.

Stay in touch