Brand activation for Ny. Liem
Film and Motion
Reaching new market with new figure branding & positioning.
Crafting communication concept and strategy.
Ny. Liem is a patisserie brand focuses on bakery training and bakery retail in Bandung since 1960s which later was passed on to the second generation.
Achen, the second generation pull it off as a marvelous chef, and has been traveling around Indonesia to host cooking and baking exhibition for more than 20 years.
Modifying a figure’s persona who’s been embedded for more than 2 decades in society was not an easy task for us, we had to slowly form a new persona by creating a new kitchen studio with the interior design team, a new look and wardrobe to match her audiences daily activities, and several brand and national figures collaboration.
Art Director: Andros Oeij Teng
Creative Director: Calvin Lionel
Director of Cinematography: Enrico Vincent
Graphic Designer: Richelle Virgiani
Project Manager: Whitney Lionel
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