Sewing has been an outdated and unappealing activities to many young people. Toko Jahitku steps in with a brand-new approach. Fun, friendly, and colorful identity aims to breathe fresh life into sewing, making it exciting and accessible to everyone. We design a space where creativity flourishes, and sewing becomes a joyful adventure. Welcome to Toko Jahitku – where every stitch sparks inspiration!

We craft the brand identity from encompassing logo design, mascots, collateral design, and digital content guidelines. Our aim is to assist Toko Jahitku in clearly representing and communicating itself. We understand that there's a market interested in the sewing world but might feel hesitant to start.

With the help of two charming mascots we've designed, Toko Jahitku effortlessly positions itself alongside customers, encouraging them to dive into the world of sewing. These mascots add a fun and relatable touch, making sewing feel more approachable and inviting to everyone.